The business impact of Core Web Vitals
This article will help you understand how Core Web Vitals correlate with key business metrics by exploring examples of companies which have already see positive impact for their users and business.
Orange: New PWA converts 52% better on mobile
The new PWA also has an average loading time 30% faster than the old site and has improved bounce rate 12% and session depth 18%.
How Zalando reduced performance feedback time from 1 day to 15 minutes with Lighthouse CI
The web team at Zalando found that integrating Lighthouse CI enabled a proactive approach to performance,
with automated status checks able to compare the current commit to the main branch to prevent performance regressions.
Lowe's website is among fastest performing e-commerce websites
By building an automated performance testing and monitoring system, the Lowe's Site Speed Team test pull requests against performance budgets, and prevent performance regressions going into production.
Vodafone: A 31% improvement in LCP increased sales by 8%
By running an A/B test specifically focused on optimizing Web Vitals, Vodafone found that a 31% improvement in LCP led to 8% more sales, a 15% improvement in their lead to visit rate, and a 11% improvement in their cart to visit rate.
How Wix improved website performance by evolving their infrastructure
A case study of some major changes introduced at Wix to improve website loading performance for millions of sites, clearing the path for them to receive good PageSpeed Insights and Core Web Vitals scores.
How CLS optimizations increased Yahoo! JAPAN News's page views per session by 15%
Optimizing CLS by 0.2 led to a 15% increase in page views per session, 13% longer session durations, and a 1.72 percentage point decrease in bounce rate.
Agrofy: A 70% improvement in LCP correlated to a 76% reduction in load abandonment
By using real user monitoring tools and focusing on improving Core Web Vitals in refactoring their app, they also improved CLS by 72%, as well as application responsiveness.
Deprecating Excalidraw Electron in favor of the web version
Learn why the Excalidraw project decided to deprecate their Electron wrapper in favor of the web
version.
Clipchamp's video editor PWA installs see a 97% monthly growth
How PWAs, WebAssembly, and ChromeOS are helping a web-based video editor deliver better performance and a more engaging experience to 12M users.
PWA users are 2.5x more likely to purchase Gravit Designer PRO
PWA users are also 24% more active than all other install types, become repeats users 31% more than all other platforms, and more.
JD.ID improves their mobile conversion rate by 53% with caching strategies, installation, and push notifications
How JD.ID increased its overall mobile conversion rate (mCVR) by 53%, mCVR for installed users by 200%, and daily active users by 26%.
Rakuten 24’s investment in PWA increases user retention by 450%
Making their web app installable resulted in increased traffic, visitor retention, sales per customer, and conversions.
NDTV achieved a 55% improvement in LCP by optimizing for Core Web Vitals
NDTV enhanced user experience and thus retention by optimizing for Web Vitals.
How focusing on web performance improved Tokopedia's click-through rate by 35%
Creating a web performance dashboard and optimizing JavaScript, resources, and the homepage to achieve business success.
How ZDF created a video PWA with offline and dark mode
Learn how ZDF created a progressive web app (PWA) with modern features like offline support, installability, and dark mode.
How Goibibo's PWA improved conversions by 60%
Bridging the gap between web and iOS/Android experiences to delight users.
How Mercado Libre optimized for Web Vitals (TBT/FID)
Optimizing interactivity of product details pages for a 90% reduction in Max Potential FID in Lighthouse and a 9% improvement in FID in Chrome User Experience Report.
Milliseconds make millions
A 0.1 second improvement in 4 speed metrics can improve progression rates across the full purchase funnel.
Adaptive loading with service workers
Modifying the assets that you serve to users based on their device and network conditions.
App shell UX with service workers and streams
Achieving a SPA-like architecture in multi-page apps by combining partials, service workers, and streams.
Instant navigation experiences
Complementing traditional prefetching techniques with service workers.
Resilient search experiences
Using a service worker to save a search query when a user goes offline and then automatically retry the query once a connection is re-established.